Should telseminars have professional moderators?

Question: As a broadcast personality/journalist/interviewer with a strong
marketing sense, I wonder if there is an opportunity to serve as co-
host on teleseminars in order to make them more effective. I have
spent countless hours listening to dull and ineffective presentations
and this includes some of the major names in the Internet marketing
industry, and I really believe that I could help to make their
products sound (and sell) better.

I'd like your opinion on whether this idea has any merit, if a ton of
people like me are already doing it (and I'm just not hearing them),
or if marketers wouldn't think twice of paying somebody a percentage
for this kind of service.

Dan Janal replies:

I agree that many people who do teleseminars lack the essential hosting and interviewing skills that can make a teleseminar sound professional, Many sound amateurish.

Unfortunately, many people either don't seem to know the difference, or care. I find the same attitude with recording quality as well. I've heard many teleseminars from top names that offered disturbing sound effects that made me question their professionalism or their concern for their audiences. That's the reason Great Teleseminars Audio Production Company exists--to help people who realize they need to sound good!

So, I agree with your premise: the need for quality interviewing and recording is paramount, but I wonder if you will find a market. People want to do teleseminars on the cheap and they use free conference services that offer quality that is just good enough to get by (although I was a guest on a teleseminar and the free service dropped everyone off the line -- including me, the moderator and 100 paying clients!) .

The short answer is that you have a great idea for a service. But you'll have to market your services superbly to find an audience that will pay for it.

Good luck!

Dan Janal
Founder
Great Teleseminars Audio Production Company
http://www.greatteleseminars.com