Monday, May 08, 2006

Don't Make Your Teleseminars Obsolete!

A client called me the other day to say she got a complaint from a customer about the date stamped on her CDs and handouts which she created from her teleseminars.

The teleseminar was from a year or so ago and the customer was afraid the material was out of date. To make matters worse, she wanted her money back!

For many of us, our material is evergreen, that is, it is relevant from now until about 2,000 years from now. The great info you give out today will be just as helpful tomorrow and next year and the year after that.

So why put a date on your materials? It can only hurt you and it can't help you.

Having given this sage advice to my client, I realized that I made the same bone-headed mistake on my web pages! I put the date of the seminar!

Why?

I can't think of a good reason anymore!

So I'm going to spend a lot of time correcting this mistake and taking the dates of the seminars off my web pages. Why risk sales from people who are concerned about the time-date of the seminar?

Dan Janal
Great Teleseminars Audio Production Company
www.GreatTeleseminars.com

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